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The AdvisorBase Team
The AdvisorBase core team has strongly focused
expertise in developing business models to support decision
making in areas such as Cost to Serve and the supply
chain.
AdvisorBase uses a pool of experienced, contract analysts
and business modelers to support our core team of Charles,
Jeremy, and Louise.
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Charles Wilson – Project Director
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• MBA Qualified
• 20 yrs senior executive and consulting
experience
• Previously consulting director for Coopers
& Lybrand
• Previously head of business consulting
for Andersen Auckland
• Head of Andersen New Zealand supply chain
consulting
• 8 yrs NZ FMCG experience
- Economic terms of trade
- Customer value management
- Product & Channel profitability
analysis
- Route to Market strategy
- Cost to Serve
- Performance based pricing
- Cost to Serve.
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Louise Williams - Lead Consultant
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• B.A. B.Com. Qualified
• 6 years FMCG consulting experience
• Business Modelling and analysis
• Cost to Serve
• Supply chain modelling and diagnostics
• Activity Based Costing
• Economic terms of trade
• FMCG industry experience.
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Jeremy Howcroft - Lead Consultant
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• B.Com (Operations Management, Financial
Accounting)
• 10 years business and consulting experience
• Previously Business Consultant with Andersen
Auckland
• Cost to Serve and Activity Based Costing
• Trade Spend and performance based pricing
• Economic terms of trade
• Route to market strategy
• FMCG industry experience.
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